Measurement stack: Positioning for a sports coaching academy

Adrian Wijaya led a 10-day marketing engagement for a sports coaching academy, using positioning as the anchor and keeping the work practical enough for a small team to maintain.

Contexta sports coaching academy needed a focused 10-day engagement that could move without a large internal team.

Adrian Wijaya's roleOwned Copywriting, SEO, Content Strategy and translated the work into decisions the team could maintain after handoff.

OutcomeIncreased completion from first touch to booked call by 31%.

Stack and methodsPositioning, Editing, Copywriting, SEO

Back to profileOpen for short consulting sprints