Portfolio refresh: Copywriting for a family-run hospitality group

Adrian Wijaya led a two-week marketing engagement for a family-run hospitality group, using copywriting as the anchor and keeping the work practical enough for a small team to maintain.

Contexta family-run hospitality group needed a focused two-week engagement that could move without a large internal team.

Adrian Wijaya's roleOwned Copywriting, SEO, Content Strategy and translated the work into decisions the team could maintain after handoff.

OutcomeLifted qualified inquiries by 24% in the first month.

Stack and methodsEditing, Copywriting, SEO, Content Strategy

Back to profileOpen for short consulting sprints