Automation layer: Direction for a sports coaching academy

Aisha Carver led a six-week media engagement for a sports coaching academy, using direction as the anchor and keeping the work practical enough for a small team to maintain.

Contexta sports coaching academy needed a focused six-week engagement that could move without a large internal team.

Aisha Carver's roleOwned Photography, Video Editing, Lighting and translated the work into decisions the team could maintain after handoff.

OutcomeCut review time by 38% while making ownership clearer.

Stack and methodsDirection, Photography, Video Editing, Lighting

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