Service redesign: Video Editing for a family-run hospitality group

Aisha Carver led a eight-week media engagement for a family-run hospitality group, using video editing as the anchor and keeping the work practical enough for a small team to maintain.

Contexta family-run hospitality group needed a focused eight-week engagement that could move without a large internal team.

Aisha Carver's roleOwned Photography, Video Editing, Lighting and translated the work into decisions the team could maintain after handoff.

OutcomeReplaced a brittle spreadsheet workflow with a shared source of truth.

Stack and methodsPhotography, Video Editing, Lighting, Storyboarding

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