Service redesign: Editing for a seed-stage hiring marketplace

Aisha Hosseini led a two-week marketing engagement for a seed-stage hiring marketplace, using editing as the anchor and keeping the work practical enough for a small team to maintain.

Contexta seed-stage hiring marketplace needed a focused two-week engagement that could move without a large internal team.

Aisha Hosseini's roleOwned Copywriting, SEO, Content Strategy and translated the work into decisions the team could maintain after handoff.

OutcomeMade handoffs between strategy, creative, and operations much cleaner.

Stack and methodsEditing, Copywriting, SEO, Content Strategy

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