Launch system: Community Strategy for a fashion resale brand

Amara Fernandez led a three-week community engagement for a fashion resale brand, using community strategy as the anchor and keeping the work practical enough for a small team to maintain.

Contexta fashion resale brand needed a focused three-week engagement that could move without a large internal team.

Amara Fernandez's roleOwned Community Strategy, Events, Discord and translated the work into decisions the team could maintain after handoff.

OutcomeCreated a repeatable publishing rhythm for a small team.

Stack and methodsPartnerships, Moderation, Community Strategy, Events

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