Measurement stack: Newsletter for a seed-stage hiring marketplace

Amara Fernandez led a 10-day community engagement for a seed-stage hiring marketplace, using newsletter as the anchor and keeping the work practical enough for a small team to maintain.

Contexta seed-stage hiring marketplace needed a focused 10-day engagement that could move without a large internal team.

Amara Fernandez's roleOwned Community Strategy, Events, Discord and translated the work into decisions the team could maintain after handoff.

OutcomeIncreased completion from first touch to booked call by 31%.

Stack and methodsNewsletter, Member Research, Partnerships, Moderation

Back to profileOpen for short consulting sprints