Conversion sprint: User Research for a food delivery collective

Ana Nasser led a 10-day design engagement for a food delivery collective, using user research as the anchor and keeping the work practical enough for a small team to maintain.

Contexta food delivery collective needed a focused 10-day engagement that could move without a large internal team.

Ana Nasser's roleOwned User Research, Interviewing, Usability Testing and translated the work into decisions the team could maintain after handoff.

OutcomeMade weekly reporting reliable enough for leadership meetings.

Stack and methodsJourney Maps, User Research, Interviewing, Usability Testing

Back to profileTaking one new client this month