Launch system: A/B Testing for a fashion resale brand

Bongani Diallo led a 10-day marketing engagement for a fashion resale brand, using a/b testing as the anchor and keeping the work practical enough for a small team to maintain.

Contexta fashion resale brand needed a focused 10-day engagement that could move without a large internal team.

Bongani Diallo's roleOwned Lifecycle Marketing, Paid Social, SEO and translated the work into decisions the team could maintain after handoff.

OutcomeCut review time by 38% while making ownership clearer.

Stack and methodsA/B Testing, CRM, Conversion Rate Optimization, Lifecycle Marketing

Back to profileOpen for short consulting sprints