Measurement stack: Paid Social for a sports coaching academy

Bongani Diallo led a three-week marketing engagement for a sports coaching academy, using paid social as the anchor and keeping the work practical enough for a small team to maintain.

Contexta sports coaching academy needed a focused three-week engagement that could move without a large internal team.

Bongani Diallo's roleOwned Lifecycle Marketing, Paid Social, SEO and translated the work into decisions the team could maintain after handoff.

OutcomeReduced manual follow-up work by 11 hours per week.

Stack and methodsConversion Rate Optimization, Lifecycle Marketing, Paid Social, SEO

Back to profileOpen for short consulting sprints