Automation layer: Lifecycle Marketing for a legal services cooperative

Fatou Yilmaz led a three-week marketing engagement for a legal services cooperative, using lifecycle marketing as the anchor and keeping the work practical enough for a small team to maintain.

Contexta legal services cooperative needed a focused three-week engagement that could move without a large internal team.

Fatou Yilmaz's roleOwned Lifecycle Marketing, Paid Social, SEO and translated the work into decisions the team could maintain after handoff.

OutcomeGave the founder a sharper story for sales calls and investor updates.

Stack and methodsConversion Rate Optimization, Lifecycle Marketing, Paid Social, SEO

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