Operations rebuild: CRM for a university research group

Fatou Yilmaz led a two-week marketing engagement for a university research group, using crm as the anchor and keeping the work practical enough for a small team to maintain.

Contexta university research group needed a focused two-week engagement that could move without a large internal team.

Fatou Yilmaz's roleOwned Lifecycle Marketing, Paid Social, SEO and translated the work into decisions the team could maintain after handoff.

OutcomeHelped the team ship a public launch in under three weeks.

Stack and methodsCRM, Conversion Rate Optimization, Lifecycle Marketing, Paid Social

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