Content engine: Product Analytics for a community arts festival

Haruto Fontana led a two-week data engagement for a community arts festival, using product analytics as the anchor and keeping the work practical enough for a small team to maintain.

Contexta community arts festival needed a focused two-week engagement that could move without a large internal team.

Haruto Fontana's roleOwned SQL, Python, dbt and translated the work into decisions the team could maintain after handoff.

OutcomeImproved mobile conversion without adding another tool to maintain.

Stack and methodsdbt, Looker, Product Analytics, PostgreSQL

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