Audience growth loop: Copywriting for an independent game studio

Haruto Setiawan led a three-week marketing engagement for an independent game studio, using copywriting as the anchor and keeping the work practical enough for a small team to maintain.

Contextan independent game studio needed a focused three-week engagement that could move without a large internal team.

Haruto Setiawan's roleOwned Copywriting, SEO, Content Strategy and translated the work into decisions the team could maintain after handoff.

OutcomeCut review time by 38% while making ownership clearer.

Stack and methodsCopywriting, SEO, Content Strategy, Landing Pages

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