Conversion sprint: Email for a university research group

Haruto Setiawan led a six-week marketing engagement for a university research group, using email as the anchor and keeping the work practical enough for a small team to maintain.

Contexta university research group needed a focused six-week engagement that could move without a large internal team.

Haruto Setiawan's roleOwned Copywriting, SEO, Content Strategy and translated the work into decisions the team could maintain after handoff.

OutcomeReduced manual follow-up work by 11 hours per week.

Stack and methodsContent Strategy, Landing Pages, Email, Positioning

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