Audience growth loop: Roadmapping for a creator-led ecommerce brand

Hyejin Moreira led a 10-day product engagement for a creator-led ecommerce brand, using roadmapping as the anchor and keeping the work practical enough for a small team to maintain.

Contexta creator-led ecommerce brand needed a focused 10-day engagement that could move without a large internal team.

Hyejin Moreira's roleOwned Product Discovery, Roadmapping, User Interviews and translated the work into decisions the team could maintain after handoff.

OutcomeGave the founder a sharper story for sales calls and investor updates.

Stack and methodsProduct Discovery, Roadmapping, User Interviews, Prioritization

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