Audience growth loop: Analytics for an independent game studio

Hyejin Price led a six-week marketing engagement for an independent game studio, using analytics as the anchor and keeping the work practical enough for a small team to maintain.

Contextan independent game studio needed a focused six-week engagement that could move without a large internal team.

Hyejin Price's roleOwned Lifecycle Marketing, Paid Social, SEO and translated the work into decisions the team could maintain after handoff.

OutcomeCreated a repeatable publishing rhythm for a small team.

Stack and methodsPaid Social, SEO, Analytics, A/B Testing

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