Conversion sprint: Conversion Rate Optimization for a community arts festival

Hyejin Price led a three-week marketing engagement for a community arts festival, using conversion rate optimization as the anchor and keeping the work practical enough for a small team to maintain.

Contexta community arts festival needed a focused three-week engagement that could move without a large internal team.

Hyejin Price's roleOwned Lifecycle Marketing, Paid Social, SEO and translated the work into decisions the team could maintain after handoff.

OutcomeIncreased completion from first touch to booked call by 31%.

Stack and methodsConversion Rate Optimization, Lifecycle Marketing, Paid Social, SEO

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