Launch system: Merchandising for a sports coaching academy

Jonas Mukherjee led a three-week lifestyle engagement for a sports coaching academy, using merchandising as the anchor and keeping the work practical enough for a small team to maintain.

Contexta sports coaching academy needed a focused three-week engagement that could move without a large internal team.

Jonas Mukherjee's roleOwned Creative Direction, Partnerships, Event Production and translated the work into decisions the team could maintain after handoff.

OutcomeCreated a repeatable publishing rhythm for a small team.

Stack and methodsEvent Production, Social Media, Merchandising, Coaching

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