Measurement stack: Creative Direction for a fashion resale brand

Jonas Mukherjee led a 10-day lifestyle engagement for a fashion resale brand, using creative direction as the anchor and keeping the work practical enough for a small team to maintain.

Contexta fashion resale brand needed a focused 10-day engagement that could move without a large internal team.

Jonas Mukherjee's roleOwned Creative Direction, Partnerships, Event Production and translated the work into decisions the team could maintain after handoff.

OutcomeIncreased completion from first touch to booked call by 31%.

Stack and methodsCreative Direction, Partnerships, Event Production, Social Media

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