Audience growth loop: Product Analytics for a sports coaching academy

Kenji Costa led a three-week data engagement for a sports coaching academy, using product analytics as the anchor and keeping the work practical enough for a small team to maintain.

Contexta sports coaching academy needed a focused three-week engagement that could move without a large internal team.

Kenji Costa's roleOwned SQL, Python, dbt and translated the work into decisions the team could maintain after handoff.

OutcomeCut review time by 38% while making ownership clearer.

Stack and methodsProduct Analytics, PostgreSQL, Experimentation, SQL

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