Audience growth loop: Event Production for a community arts festival

Leila Laurent led a three-week lifestyle engagement for a community arts festival, using event production as the anchor and keeping the work practical enough for a small team to maintain.

Contexta community arts festival needed a focused three-week engagement that could move without a large internal team.

Leila Laurent's roleOwned Creative Direction, Partnerships, Event Production and translated the work into decisions the team could maintain after handoff.

OutcomeCut review time by 38% while making ownership clearer.

Stack and methodsEvent Production, Social Media, Merchandising, Coaching

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