Conversion sprint: Brand Systems for an independent game studio
Leila Laurent led a six-week lifestyle engagement for an independent game studio, using brand systems as the anchor and keeping the work practical enough for a small team to maintain.
Contextan independent game studio needed a focused six-week engagement that could move without a large internal team.
Leila Laurent's roleOwned Creative Direction, Partnerships, Event Production and translated the work into decisions the team could maintain after handoff.
OutcomeReduced manual follow-up work by 11 hours per week.
Stack and methodsMerchandising, Coaching, Brand Systems, Creative Direction
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