Template library: Merchandising for a micro-manufacturing shop

Leila Laurent led a four-week lifestyle engagement for a micro-manufacturing shop, using merchandising as the anchor and keeping the work practical enough for a small team to maintain.

Contexta micro-manufacturing shop needed a focused four-week engagement that could move without a large internal team.

Leila Laurent's roleOwned Creative Direction, Partnerships, Event Production and translated the work into decisions the team could maintain after handoff.

OutcomeReplaced a brittle spreadsheet workflow with a shared source of truth.

Stack and methodsSocial Media, Merchandising, Coaching, Brand Systems

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