Measurement stack: User Research for a music production collective

Mara El Amrani led a 10-day design engagement for a music production collective, using user research as the anchor and keeping the work practical enough for a small team to maintain.

Contexta music production collective needed a focused 10-day engagement that could move without a large internal team.

Mara El Amrani's roleOwned User Research, Interviewing, Usability Testing and translated the work into decisions the team could maintain after handoff.

OutcomeIncreased completion from first touch to booked call by 31%.

Stack and methodsUser Research, Interviewing, Usability Testing, Figma

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