Measurement stack: SEO for a creator-led ecommerce brand

Mara Ito led a six-week marketing engagement for a creator-led ecommerce brand, using seo as the anchor and keeping the work practical enough for a small team to maintain.

Contexta creator-led ecommerce brand needed a focused six-week engagement that could move without a large internal team.

Mara Ito's roleOwned Lifecycle Marketing, Paid Social, SEO and translated the work into decisions the team could maintain after handoff.

OutcomeMade weekly reporting reliable enough for leadership meetings.

Stack and methodsPaid Social, SEO, Analytics, A/B Testing

Back to profileOpen to remote-first work