Portfolio refresh: A/B Testing for a climate reporting nonprofit

Mara Ito led a eight-week marketing engagement for a climate reporting nonprofit, using a/b testing as the anchor and keeping the work practical enough for a small team to maintain.

Contexta climate reporting nonprofit needed a focused eight-week engagement that could move without a large internal team.

Mara Ito's roleOwned Lifecycle Marketing, Paid Social, SEO and translated the work into decisions the team could maintain after handoff.

OutcomeImproved mobile conversion without adding another tool to maintain.

Stack and methodsSEO, Analytics, A/B Testing, CRM

Back to profileOpen to remote-first work