Research-to-roadmap package: Lifecycle Marketing for a property management team

Mara Ito led a four-week marketing engagement for a property management team, using lifecycle marketing as the anchor and keeping the work practical enough for a small team to maintain.

Contexta property management team needed a focused four-week engagement that could move without a large internal team.

Mara Ito's roleOwned Lifecycle Marketing, Paid Social, SEO and translated the work into decisions the team could maintain after handoff.

OutcomeMade handoffs between strategy, creative, and operations much cleaner.

Stack and methodsLifecycle Marketing, Paid Social, SEO, Analytics

Back to profileOpen to remote-first work