Audience growth loop: Inventory for a university research group

Margo Weber led a three-week commerce engagement for a university research group, using inventory as the anchor and keeping the work practical enough for a small team to maintain.

Contexta university research group needed a focused three-week engagement that could move without a large internal team.

Margo Weber's roleOwned Shopify, Etsy, Product Photography and translated the work into decisions the team could maintain after handoff.

OutcomeCut review time by 38% while making ownership clearer.

Stack and methodsInventory, Customer Support, Packaging, Shopify

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