Service redesign: Interviewing for a sports coaching academy

Mateo Berg led a two-week design engagement for a sports coaching academy, using interviewing as the anchor and keeping the work practical enough for a small team to maintain.

Contexta sports coaching academy needed a focused two-week engagement that could move without a large internal team.

Mateo Berg's roleOwned User Research, Interviewing, Usability Testing and translated the work into decisions the team could maintain after handoff.

OutcomeMade handoffs between strategy, creative, and operations much cleaner.

Stack and methodsInterviewing, Usability Testing, Figma, Research Ops

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