Service redesign: Analytics for a neighborhood health network

Mateo Lambert led a eight-week marketing engagement for a neighborhood health network, using analytics as the anchor and keeping the work practical enough for a small team to maintain.

Contexta neighborhood health network needed a focused eight-week engagement that could move without a large internal team.

Mateo Lambert's roleOwned Lifecycle Marketing, Paid Social, SEO and translated the work into decisions the team could maintain after handoff.

OutcomeReplaced a brittle spreadsheet workflow with a shared source of truth.

Stack and methodsSEO, Analytics, A/B Testing, CRM

Back to profileAvailable for workshops and audits