Workflow audit: CRM for a creator education cohort

Mateo Lambert led a 10-day marketing engagement for a creator education cohort, using crm as the anchor and keeping the work practical enough for a small team to maintain.

Contexta creator education cohort needed a focused 10-day engagement that could move without a large internal team.

Mateo Lambert's roleOwned Lifecycle Marketing, Paid Social, SEO and translated the work into decisions the team could maintain after handoff.

OutcomeReduced manual follow-up work by 11 hours per week.

Stack and methodsAnalytics, A/B Testing, CRM, Conversion Rate Optimization

Back to profileAvailable for workshops and audits