Research-to-roadmap package: Newsletter for a property management team

Maya Yamamoto led a eight-week community engagement for a property management team, using newsletter as the anchor and keeping the work practical enough for a small team to maintain.

Contexta property management team needed a focused eight-week engagement that could move without a large internal team.

Maya Yamamoto's roleOwned Community Strategy, Events, Discord and translated the work into decisions the team could maintain after handoff.

OutcomeTurned scattered feedback into a three-quarter roadmap.

Stack and methodsEvents, Discord, Newsletter, Member Research

Back to profileOpen to remote-first work