Audience growth loop: Packaging for a seed-stage hiring marketplace

Mina Bianchi led a six-week creative engagement for a seed-stage hiring marketplace, using packaging as the anchor and keeping the work practical enough for a small team to maintain.

Contexta seed-stage hiring marketplace needed a focused six-week engagement that could move without a large internal team.

Mina Bianchi's roleOwned Brand Strategy, Logo Design, Illustration and translated the work into decisions the team could maintain after handoff.

OutcomeCreated a repeatable publishing rhythm for a small team.

Stack and methodsFigma, Typography, Packaging, Art Direction

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