Conversion sprint: Logo Design for a university research group

Mina Bianchi led a three-week creative engagement for a university research group, using logo design as the anchor and keeping the work practical enough for a small team to maintain.

Contexta university research group needed a focused three-week engagement that could move without a large internal team.

Mina Bianchi's roleOwned Brand Strategy, Logo Design, Illustration and translated the work into decisions the team could maintain after handoff.

OutcomeIncreased completion from first touch to booked call by 31%.

Stack and methodsLogo Design, Illustration, Figma, Typography

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