Research-to-roadmap package: Positioning for a community arts festival

Nadia Laurent led a eight-week marketing engagement for a community arts festival, using positioning as the anchor and keeping the work practical enough for a small team to maintain.

Contexta community arts festival needed a focused eight-week engagement that could move without a large internal team.
Nadia Laurent's roleOwned Copywriting, SEO, Content Strategy and translated the work into decisions the team could maintain after handoff.
OutcomeTurned scattered feedback into a three-quarter roadmap.
Stack and methodsLanding Pages, Email, Positioning, Editing
Back to profileOpen to remote-first work