Conversion sprint: Journey Maps for a fashion resale brand

Noah Sato led a six-week design engagement for a fashion resale brand, using journey maps as the anchor and keeping the work practical enough for a small team to maintain.

Contexta fashion resale brand needed a focused six-week engagement that could move without a large internal team.

Noah Sato's roleOwned User Research, Interviewing, Usability Testing and translated the work into decisions the team could maintain after handoff.

OutcomeReduced manual follow-up work by 11 hours per week.

Stack and methodsResearch Ops, Surveys, Journey Maps, User Research

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