Service redesign: Packaging for a creator-led ecommerce brand

Nora Hassan led a eight-week creative engagement for a creator-led ecommerce brand, using packaging as the anchor and keeping the work practical enough for a small team to maintain.

Contexta creator-led ecommerce brand needed a focused eight-week engagement that could move without a large internal team.

Nora Hassan's roleOwned Brand Strategy, Logo Design, Illustration and translated the work into decisions the team could maintain after handoff.

OutcomeReplaced a brittle spreadsheet workflow with a shared source of truth.

Stack and methodsTypography, Packaging, Art Direction, Brand Strategy

Back to profileAvailable for workshops and audits