Operations rebuild: Journey Maps for a public-sector innovation lab

Ravi Tanaka led a eight-week design engagement for a public-sector innovation lab, using journey maps as the anchor and keeping the work practical enough for a small team to maintain.

Contexta public-sector innovation lab needed a focused eight-week engagement that could move without a large internal team.

Ravi Tanaka's roleOwned User Research, Interviewing, Usability Testing and translated the work into decisions the team could maintain after handoff.

OutcomeLifted qualified inquiries by 24% in the first month.

Stack and methodsSurveys, Journey Maps, User Research, Interviewing

Back to profileAvailable for workshops and audits