Portfolio refresh: Art Direction for an independent game studio

Rosa Cruz led a eight-week creative engagement for an independent game studio, using art direction as the anchor and keeping the work practical enough for a small team to maintain.

Contextan independent game studio needed a focused eight-week engagement that could move without a large internal team.

Rosa Cruz's roleOwned Brand Strategy, Logo Design, Illustration and translated the work into decisions the team could maintain after handoff.

OutcomeImproved mobile conversion without adding another tool to maintain.

Stack and methodsTypography, Packaging, Art Direction, Brand Strategy

Back to profileOpen to remote-first work