Research-to-roadmap package: Illustration for a community arts festival

Rosa Cruz led a four-week creative engagement for a community arts festival, using illustration as the anchor and keeping the work practical enough for a small team to maintain.

Contexta community arts festival needed a focused four-week engagement that could move without a large internal team.

Rosa Cruz's roleOwned Brand Strategy, Logo Design, Illustration and translated the work into decisions the team could maintain after handoff.

OutcomeMade handoffs between strategy, creative, and operations much cleaner.

Stack and methodsIllustration, Figma, Typography, Packaging

Back to profileOpen to remote-first work