Operations rebuild: User Interviews for a regional logistics operator

Siti Park led a two-week product engagement for a regional logistics operator, using user interviews as the anchor and keeping the work practical enough for a small team to maintain.

Contexta regional logistics operator needed a focused two-week engagement that could move without a large internal team.

Siti Park's roleOwned Product Discovery, Roadmapping, User Interviews and translated the work into decisions the team could maintain after handoff.

OutcomeHelped the team ship a public launch in under three weeks.

Stack and methodsUser Interviews, Prioritization, Analytics, B2B SaaS

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